The SLIM Agency is a collective that delivers modern ideas with lean execution, engineered for outcomes that last.
Smaller senior-led teams. Purposeful work. Measurable outcomes.
We are a modern marketing agency built for brands that want bold ideas delivered with precision and efficiency.
HOW WE WORK
Modern ideas
Big thinking rooted in cultural intelligence, market research, and creative strategy. We focus on uncovering insights that move brands forward.
Lean execution
Smart and efficient solutions that get to market quickly. We strip away excess and deliver only what drives impact.
Engineered outcomes
Marketing built for results. From positioning to pipeline, every deliverable is designed to create measurable business growth.
Capabilities
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Market research, SEO, and cultural intelligence that uncover what drives your audience.
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Brand positioning, go-to-market planning, and product pipeline management for long-term growth.
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Retail programs, CRM, event execution, and social media marketing delivered with efficiency and measurable ROI.
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Campaign development, visual merchandising, and training to activate your brand in the real world.
Driven by humans, powered by a strong AI backbone, our marketing collective operates as your agile Fractional Marketing Team—your plug-and-play marketing department from strategy to end-to-end execution.
We embed with your team to deliver growth-focused marketing strategy, campaigns, and analytics without the overhead of a full in-house department.
From brand positioning and demand generation to content, performance marketing, and reporting, you get senior-level leadership plus hands-on execution in one flexible partner.
WHO WE ARE
Orly Sigal Kelley
Founder & CEO
Orly Sigal Kelley is an award-winning digital marketing executive and brand transformation architect, renowned for two decades of igniting growth across beauty, sports, and lifestyle sectors. With a keen ability to fuse cultural trends with business strategy, she’s reshaped brands at every scale—crafting campaigns that blend creative storytelling with data-powered precision to unlock new consumer revolutions.
Drawing from her experience inside top brands, Orly founded The SLIM Agency with a clear mission: to deliver practical, scalable solutions for businesses navigating real pressures and opportunities. She knows firsthand how to flex budgets, influence business decisions at the executive level, and translate everyday challenges into breakthrough results. Her leadership has powered everything from digital-first launches to omnichannel initiatives and influencer-driven connections—making brands not only memorable, but unmissable in their markets.
A proud University of Florida grad and Columbia Business School executive alum in Digital Marketing, Orly’s background merges creative vision, analytics, and relentless execution. With roots in journalism, she is a master storyteller and a builder of brand communities—from local retail to global stage. Based in Island Park, New York, she shares life with her husband, two kids, and their energetic whoodle, Jaxie.
The Work
We partner with brands across beauty, wellness, lifestyle, and retail to deliver marketing that moves with clarity, purpose, and measurable impact.
Our work bridges global corporations, category leaders, and emerging disruptors, bringing the same focus on efficiency and results to every scale of business.
Selected Experience
While many of our collaborations remain confidential, here’s a look at the range of brands and challenges we’ve helped shape.
From Fortune 50 corporations to next generation startups, our experience spans beauty, lifestyle, wellness, and financial services. Each partnership is guided by clarity, creativity, and lean execution.
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Partnered with several leading global beauty brands to strengthen digital ecosystems, unify campaign storytelling, and modernize how product education connects with consumers.
Developed frameworks that aligned global and regional marketing, created scalable content systems, and refined portfolio strategy to support both heritage and innovation-driven brands. -
Collaborated with a multinational lifestyle company to refine product hierarchy, elevate brand messaging, and strengthen connections between product storytelling and consumer experience.
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Worked with a global technology company to translate product innovation into human-centered storytelling.
Developed strategic narratives and campaign direction that brought the brand’s purpose to life through digital and environmental touchpoints.
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Supported a high-growth direct-to-consumer beauty brand through content planning, influencer programs, and CRM optimization.
Built repeatable campaign systems that balanced creativity with measurable performance.
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Guided a rising beauty and wellness brand through early-stage positioning, tone of voice, and digital content strategy.
Helped articulate the brand’s unique story and align messaging across channels.
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Consulted with one of the nation’s largest insurance organizations to simplify and humanize consumer marketing.
Built scalable content and CRM frameworks that improved communication and long-term engagement across multiple customer segments.
Each partnership reflects SLIM’s commitment to clarity, creativity, and efficiency, helping brands of every scale move with precision and purpose.